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Winners Circle
Clickbank Case Study: Update
Well, a million things have come up as is often the case: Step-sister's wedding shower, son's school play, SAT testing, trade show appearance, birthday celebrations for my sister, best friend, son, mother and neighbor, allergies so horrific that the doctor was convinced it was strep throat, and the list goes on. Basically, life is happening. But through it all I have continued to work on my Clickbank project, though slower going than first anticipated.
Here's the scoop thus far... Have decided to do a major edit on the written portion of the manual itself-- very time-consuming! Have decided to keep it PDF completely with member's only web-links for easy updates to time-sensitive material. The choice to stay in PDF is based on the ultra compatibility of the media format. It was an executable application before and such a format is at risk of incompatibility and faster obsolescence. Also, as a result of the editing I'm creating this PDF to be strictly a digital version whereas before it was virtually the same as the written (the published softcover) version. Also, even though the cost of using Clickbank will be higher for me and entail additional risk, I've chosen to forego the initial price-increase I had considered previously. I just feel that keeping the price down is better for my market, my business, and my product. This way there will be no question whatsoever that the value received is greater than the cost. But I still intend on offering an above average compensation plan to my affiliate group (despite the low price). This will bring my profit margin down, but hopefully the anticipated exposure will more than make it worthwhile.
In making the choices above, I'll also need to do major reconstructive surgery on my website to enable greater functionality of the product. This is in regards to the member's only portion of the manual. Membership will come with the purchase of the manual, and include all access codes. So, this will be fairly easy to integrate with the scripting I have purchased.
Launch date? Now, I'm shooting for end of May. But this is the last week of school and with five kiddos-four in school, only time will tell if my deadline is realistic. (Bless me indeed!)
Until the next break in my hectic schedule,
To your success,
Yours Truly,
Thalia
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