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Winners Circle
Clickbank Case Study
Well, it has been a while since I have touched base with my readers. As you know, I have been super busy, but I did not realize that it had been a whole month, and for that I apologize. My hubby gave me a little challenge to raise money online for a project we took on. I accepted the challenge, and am pleased to say that I raised $2061.08 in 9 days of effort. This may pale in comparison to the pull of the big gurus tooting their horns out there in cyberspace. But I am just an average girl who few know, and my results are real. They are results that anyone could pull off. I mention this challenge because it isn't quite over yet. I am supposed to bring in more and I have a deadline. Yikes! I have until May 20 to raise $2938.92 more in funding for this project. But my hopes are up.
For a long time, I have been considering using the services of Clickbank to sell my digital product, the Advanced Power Selling Toolkit. I am apprehensive because of the implications to my brand. So far, I don't have much brand presence being in the 4 millions of the search rankings and all. But my little site is still fairly new so I'm not too disappointed yet. Anywho, going with Clickbank seems to me like joining the infomercial pool. While I can't deny the potential financial gain Clickbank will probably bring, I'm not entirely drawn to this concept. In fact, I'm more than a little hesitant of putting my product, the one I worked so hard to create, into the hands of every Tom, Dick and Harry pusherman out there. But I have relented for the better good.
This week I have been diligently working hard to double check everything within the product for editing if it needs it, making sure all the links work and that everything looks good. I have also been working on writing the sales copy, beefing it up for the likes of Clickbank. This has been one of the hardest things to do, since I don't really like "selling" myself so much. But I just kept everything honest and hope that folks will appreciate the integrity of my offer.
On the technical side, I had to acquire a script that would work specifically for the protection of products sold with Clickbank, this after my husband had already bought the Paypal script we were using previously (which I think I can still use for other sites I'm getting up to speed). I have also been reading up on the use of Clickbank and how to optimize its power. (Maybe, if you're interested, I'll offer all of those products I found helpful as a bundle later on, since I also received the rights to them. )
So, I wrote the sales page, the affiliate page which I hope will attract honest affiliates, a bunch of legal jargon that I had to include, and tweaked my back-end order script. What I have left to do is change my download and possibly my newsletter processes, integrate the new pages into my site, and pay Clickbank to begin, which is a process that takes up to 3 days and cost $49.99 per product (charges per sale are much lower though). Oh, and unfortunately, I have to raise the price of the product.
So, though I am reluctant, I want to document this process as a means of examining the results and hopefully offering others a peek into the Clickbank world. I'll check back in when I have more to share.
Until then,
Thalia
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