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Winners Circle
Clickbank Case Study: Update
Hi again,
Well, as a Clickbank newbie, I'm learning some interesting things about Clickbank. For instance, once you've submitted your product, you must first make a sale before you're listed in the Clickbank Marketplace. But they make this fairly easy, allowing you to purchase from yourself once. So, having done that, I come to find out that the Clickbank Marketplace is only updated once a week. The time of this update is not divulged to you either. I'm assuming that this has not yet occurred because my stats do not show any incoming traffic from Clickbank yet. It certainly isn't eBay, that's for sure! As you know, with eBay, results are automatic.
Anyway, this has given me much time to reflect on the self promotion of my product. My first inclination was to list my ad everywhere I could. This time, though, I put the affiliate angle on it. I mean, this is why I signed up with Clickbank essentially-- to handle my affiliate needs. Nevermind that I thought conversion would come along with that, of course, assuming that the ad copy was good and all. Anywho, I discovered some very good advertising sources which I'll list for you in another post. But I also tapped into a resource by accident.
I am on umpteen mailing lists from as many marketing experts and I got to thinking about this. Here I've been signed up with these lists for a while, some of them for a couple years or more. Most of the time, even the ones with good content are wrapped in advertising of some sort, usually affiliations that these experts are touting. I imagine some of their lists range in the 5,000s or so, and if a conversion rate of 1% is average, then they could be making some pretty good money. If they weren't, I don't know why they'd pursue it further. Keeping this in mind, I got to wondering what could happen if I could grab the attention of a few good marketers.
Initially, I was worried that this would be an imposition. But as I thought it through, I came to the conclusion that these marketers have been emailing me hundreds of offers over the long haul. I've read through so many emails it would make your head spin. Sometimes, they even send the same offer over and over again. So, why shouldn't I be allowed to approach them with my opportunity? And that's just what I did.
Since it's only been a couple of days, and since I am personalizing all of the emails with a message specific to the marketer including things I especially like about their newsletter and such, I have only emailed about a dozen so far (15 actually). Well, let me tell you, the response has been definitely worth it! I couldn't believe how receptive they are.
Out of the 15 experts I have emailed: I have received 5 personal responses. One was extremely helpful in offering me free advice, and I was even new to her list! She gave me pointers that I am implementing already and she agreed to list a link for me. One was a computer genius who was also very helpful and agreed to give me a link on his website. And one who I've been following for a couple years now, actually offered me an opportunity at a JV partnership with him pending review of my product. This was most exciting indeed!
There were just 2 who were regrettably too busy to take on another affiliation, and of these 2, only one was very curt. I won't mention her name, but she is a much older lady who appears, unfortunately, to only be interested in making money with her seminar. I would understand if she was saying that I could find all the answers at her website, or some such digital product, but we're talking a seminar that costs thousands. And this is not a common household name we're talking about either!Thanks, but no thanks. Ok. Enough ranting on her. So, overall, the experience has been very good so far.
I'm hoping the JV partnership takes off, but I'm not putting all of my eggs in one basket. I plan to email many more experts before the month's end. There are probably about 50 that I think might be interested in a product like mine, and that I feel I should approach. Honestly, though I need to take a longer look at their content to see if they are even people I want to do business with. I'd hate to run into another sourpuss like the elderly lady above.
So, before I go, I want to point you in a positive direction to help grow your online business. Take a look at these great sites and join their newsletters if you get the chance. I don't get anything in return for showing you these. I'm doing it because I've already gotten so much from joining these lists. It's totally worth it...
Liz Tomey
L-Space Design
Automate Internet Marketing
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