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Winners Circle
Marketing on AdLand
Miss me? I've been up to my elbows working on prepartions for the David Lovelace: Best of eBay promotion. Meanwhile, my birthday passed August 10, last week, and school started for four of my kids August 15, this week. School supplies and clothes shopping, house cleaning/organizing, and my husband went away on business but was back in time to help with most of it. I also received the edits on Advanced Power Selling, which I spent a few days proofing. This didn't leave much time for creative writing. However, I did try to catch up on the forums with which I participate, and you're not going to believe what I found.
The forum on which I spend the most time posting is Adland Pro. Let's take a look at the name. Broken down, we see "ad" common abbreviation for "advertising." Next, we see "land" which we can assume refers to a virtually vast space of online people or community. Finally, we see "pro" short for "professional." Keeping all this in mind, I'd like now to ponder a popular issue of controversy among members of this forum, that of marketing through forums, which is often considered unethical. Yes, you read that right. Unethical.
I have found that semantics plays a huge role in the case for those against marketing through forums. They don't call what they do in the forum space "marketing." They call it "networking." Begging your pardon, but the difference is so minimal that one might say these people are fooling themselves, or worse being deceptive with others.
Obviously, when I speak of marketing through forums, I'm not suggesting that you post blindly to every forum with irrelevant self-gratifying infomercials. There is a subtlety to marketing that involves a certain level of trust. If you are interested in learning exactly how to master that subtle touch he calls relationship marketing, I suggest reading a Seth Godin book, or at least stopping by his blog.
What I am merely pointing out is that if you post using a signature file with a link or mention of your business, you are marketing through forums. If you have anything of value to include in a discussion, you are marketing through forums. And especially, if you go so far as to "toot your own horn" as I have seen a couple "top posters" do, you are marketing through forums.
God forbid anyone advertise to a community of "professional" internet marketers! Nuff said.
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